Media giants that did have web pages have had to adapt a new approach towards news and information that they have in their web pages. They used to be digitized copies of boring print but they have now realized the benefits of distributed web designs that allow better exposure and advertising revenue has grown immensely as they shift to the newer approach. They have had to re-think the way they delivered the news forming alliances with some of the nest search engines who in point to them searches that have increased dramatically over the years. Their purchase of online media has allowed them to adopt more aggressive online promotion and advertising resulting in better profit margins.