Google Custom Search
Google has announced the launch of it’s custom search engine to the rest of the world which makes the search engine more effective and powerful tool. It allows users to access the advanced search function (which was only available in the US for quite sometime now). The new search system uses semantics to give results that are better a match to the terms searched based on the use and not merely based on the similarity of the words used. Traditional search engines used phrase matching technology where it uses it�s immense databases which already have indexed information stored for the exact words in order giving results based on the exact word matches and then gives results that have any of the individual words making a search a long and arduous process.